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Domo Knowledge Base

DemandMetrics Connector

Important: Demandsphere has changed the name of GinzaMetrics to DemandMetrics. DemandMetrics is still your one-stop-shop for SEO, content, and competitor analytics. There should be no change to the Login User ID, Password, API Key, or Site Key. 

Intro

DemandMetrics is a business intelligence and SEO platform designed to help businesses determine, design and implement changes and improvements to their site structure. Use Domo's DemandMetrics connector to manage and retrieve search rankings, optimization recommendations, social signals and web analytics data. To learn more about the DemandMetrics API, visit their page (https://www.ginzametrics.com/api/api-documentation/).

You connect to your DemandMetrics account in the Data Center. This topic discusses the fields and menus that are specific to the DemandMetrics connector user interface. General information for adding DataSets, setting update schedules, and editing DataSet information is discussed in Adding a DataSet Using a Data Connector.

Prerequisites

To connect to your DemandMetrics account and create a DataSet, you must have a DemandMetrics API key. If you do not have an API key, you can request one by emailing support@ginzametrics.com

Connecting to Your DemandMetrics Account

This section enumerates the options in the Credentials and Details panes in the DemandMetrics Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

Credentials Pane

This pane contains fields for entering credentials to connect to your DemandMetrics account. The following table describes what is needed for each field:  

Field

Description

API Key

Enter your DemandMetrics API key. If you do not have an API key, you can request one by emailing support@ginzametrics.com

Once you have entered valid DemandMetrics credentials, you can use the same account any time you go to create a new DemandMetrics DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Managing User Accounts for Connectors.

Details Pane

This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.

Menu

Description

Report

Select the DemandMetrics report you want to run. The following reports are available:

Accounts

Returns a list of sites in your account, along with metadata such as global keys and conversion events.

Competitors Ranking

Returns competitors' keyword rankings over time.

Integrated Keyword Performance

Returns statistics about keyword rankings for a given search engine. 

Keyword Ranking Trends

Returns information about your keyword rankings over time.

Report Type

Select how your report data is to be broken down. If you select Aggregate, the data in the report is aggregated. If you select Granular, the data is broken down by the date grain you have selected in the Granular menu.

Granularity

Select the date granularity for your report data. For example, if you select Weekly, the data will be broken down by week. 

Site Global Key

Enter the global key for the site you want to retrieve data for.

Search Engine Global Key

Enter the global key for the search engine you want to retrieve data for. 

Duration 

Select whether you want to pull data for a specific date or a date range. 

Report Date 

Select whether the report data is for a specific date or for a relative number of days back from today. 

Select Specific Date 

Select the date for the report. 

Days Back

Enter the number of past days that should appear in the report.  

Start Date

Specify whether the first date in your date range is a specific or relative date. You select the last date in your range in End Date

End Date

Specify whether the second date in your date range is a specific or relative date. You select the first date in your range in Start Date.  

Select Specific Start Date

Select the first date in your date range. 

Select Specific End Date

Select the second date in your date range. 

Days Back to Start From

Enter the number of the farthest day back that should be represented in the report. Combine with Days Back to End At to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, the report would contain data for 10 days ago up until 5 days ago.

Days Back to End At

Enter the number of the most recent day back that should be represented in the report. Combine with Days Back to Start From to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, the report would contain data for 10 days ago up until 5 days ago.

Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.

FAQs

How often can the data be updated?

As often as needed.

Are there any API limits I should be aware of?

Some features of the DemandMetrics dashboard may not be available through the API.