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Bing Ads QuickStart App

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Version 11

 

Intro

Marketers need to track and review their PPC results, and Bing Ads provides those insights. The Bing Ads QuickStart provides summary views of customer interactions through clicks and impressions, as well as purchases and form fills.

Screenshot

Requirements and Notes

API access and key from your Bing Ads profile are required.

Usage

  • Ad Conversion: Are your ads driving sales or generating costs?

    • Conversion Rate and Conversions

    • Most Converted Keywords

    • Campaign Conversion

    • Conversion Rate by Campaign

    • Ad Group Conversion

  • Ad Engagement: What level of ad performance are you hitting?

    • Low Quality Clicks

    • Impressions Lost to Budget

    • Click-Through Rate

    • Impressions Lost to Keyword Relevance

    • Ad Position Trend

    • Keywords Clicked

    • Campaign Impression Share

    • Quality Score Trend

  • Costs: Are you leveraging your budget to capture the highest possible ROI?

    • Campaign Budget Spend

    • CPA Trend

    • CPC Trend

    • Cost per Conversion by Campaign

    • Projected Spend

  • Executive Pulse: 5 metrics you should check daily

    • Bottom Campaigns

    • Costs

    • Most Expensive Campaigns

    • Account Clicks

    • Top Keywords

Authentication

Credential

Description

Developer Token

1. Sign into BingAds.com.

2. Navigate to the Account & Billing tab.

3. Switch to the older version (option available in the top right).

4. Go to User tab and click on the super user to see the option Get API access key on the right side pane.

5. Click Get API access key to see your Developer Token.

6. Copy the Developer Token and paste it in the Developer Token field in the Credentials pane for the connector.

Quickstart Reports

For descriptions of these reports, see Bing Ads Connector. 

Report

Schedule Update Setting

Parameters

Selection

Conversion Performance

Replace

Report

Conversion Performance Report

Aggregate By

Daily

Duration

Date Range

Start Date

Relative | 31

End Date

Relative |  1

Backfill

 

Account Performance

Replace

Report

Account Performance Report

Aggregate By

Daily

Duration

Date Range

Start Date

Relative | 366

End Date

Relative | 1

Backfill

 

Keyword Performance

Replace

Report

Keyword Performance Report

Aggregate By

Daily

Duration

Date Range

Start Date

Relative | 31

End Date

Relative | 1

Backfill

 

Budget

Replace

Report

Budget Summary  Report

Duration

Date Range

Start Date

Relative | 31

End Date

Relative | 1

Backfill