Facebook (Business) QuickStart App

Intro

Tracking Facebook engagement gives you the data you need to nurture your community of brand advocates. With the Facebook Business QuickStart, you can quickly see key metrics like net page fans, trending posts, post reach and page engagement.

Screenshot

Requirements and Notes

Credentials must include analyst or admin permissions on a Facebook Business Page. This App will not populate with personal Facebook data or with accounts that do not have access to a Facebook Business Page.

(Without access to a business page, this QuickStart App will install with public data from Domo's Facebook page.)

Default Date Range: 60 days for most reports, 30 days for a few page data reports.

Usage

Executive Pulse: 7 metrics to watch daily
- Top Fan Countries
- Trending Posts Last 7 Days
- Country Fan Growth
- Post Reach Trend
- Post Activity
- Page Engagement Rate
- Net Page Fans
Reach: Who is in your circle of fans?
- Fan Age Segments
- Site Referrals Trend
- Male : Female Reach
- Fan Growth
- Top Sources for Fans
Engagement: How are your fans engaging with your content and brand?
- Negative Feedback
- Page View Growth
- Viral Post Impressions
- Best Posting Days
- Best Times to Post
Content Optimization: What do your fans engage with most?
- Most Engaging Posts
- Best Performing Days
- Recent Engaging Posts

Authentication

Credential	Description
Username	Your Facebook username that has access to the business page(s) to be utilized for the Quickstart
Password	Your password of the Facebook username that has access to the business page(s) to be utilized for the Quickstart

Quickstart Reports

For report descriptions, see Facebook Connector.

Report	Schedule Update Setting	Parameters	Selection
Page Impressions Details	Replace	Report	Page Impressions Details
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Posts	Replace	Report	Page Posts
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Fans by Country	Replace	Report	Page Fans by Country
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Fans	Replace	Report	Page Fans
		Accounts	Your selected accounts
		Start Date	yesterday-60
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Impressions by Age, Gender	Replace	Report	Page Impressions by Age, Gender
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Fans by Like Source	Replace	Report	Page Fans by Like Source
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Referrals to Page	Replace	Report	Referrals to Page
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Impressions by View Frequency	Replace	Report	Page Impressions by View Frequency
		Accounts	Your selected accounts
		Start Date	yesterday-60
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Post Lifetime Metrics	Replace	Report	Page Impressions by View Frequency
		Accounts	Your selected accounts
		Start Date	yesterday-60
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Interactions	Replace	Report	Page Interactions
		Accounts	Your selected accounts
		Start Date	yesterday-730
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill
Page Fans Online	Replace	Report	Page Fans Online
		Accounts	Your selected accounts
		Start Date	yesterday-30
		End Date	yesterday
		End date should be inclusive?	Yes
		Backfill