Skip to main content
waffle.svg
Domo Knowledge Base

Marketing Attribution App

Version 7

 

Description 

What is your most valuable marketing activity? What is the impact of each of your marketing touch points? If you need an in-depth analysis of marketing attribution, this app is for you. Compare your touch points across each attribution model: first touch, last touch, linear, position, and time decay. An interactive, combined view of all models provides insight into what touch points should be focused on to increase conversions.

Training Video

 

 

Note: The product training videos are for Domo customers and clients only.

Business Questions

  • What is your most valuable marketing activity?

  • What is the impact of each of your marketing touch points?

  • What touch points should you focus on to increase conversions?

Pricing

Starting at $26,000

Publisher

Domo

Screenshot