Outbrain QuickStart App
Intro
Outbrain is a content discovery platform designed to help internet publishers increase web traffic by presenting them with relevant links. The Outbrain QuickStart provides valuable summary views into the success of your campaigns through key Ad Engagement and Conversion metrics.
Usage
Business questions that can be answered:
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Are you leveraging your budget to capture the highest possible ROI?
-
Are your ads driving sales or just generating costs?
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How are your customers reacting to your ad campaigns?
Metrics included in the App:
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Ad Spend Last 7 Days
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Bottom Campaigns
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Budget Spent
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Campaign Clicks
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Campaign Conversion Rates
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Campaign Conversions
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Conversion Rate
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CPA
-
CPC
-
CTR Trend
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Projected Spend
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Top Campaigns
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Top Campaigns by Clicks
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Top Campaigns by CPC
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Top Spending Campaigns
Authentication
Username and password are required.
QuickStart Reports
For report descriptions, see Outbrain Connector.
Report |
Scheduling (Change update settings) |
Parameter(s) |
Selection |
---|---|---|---|
Budget Collection via Marketer |
|
Marketer |
Select the Marketer you want to report on.
|
Campaigns Collection via Budget |
|
None |
|
Campaign Collections via Marketer |
|
Marketer |
Select the Marketer you want to report on.
|
Marketers |
|
None |
|
Performance per Campaign per Day |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance per Campaign per Month |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance per Campaign per PromotedLink |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Campaign |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Day |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Month |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per PromotedLink |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a PromotedLink per Day |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a PromotedLink per Month |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
QuickStart Data
The Outbrain QuickStart will provide the following data collections and cards:
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Executive Pulse: 5 metrics you should check every day. |
Ad Spend Last 7 Days |
AD SPEND LAST 7 DAYS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Bottom Campaigns |
BOTTOM CAMPAIGNS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Campaign Clicks |
CAMPAIGN CLICKS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Top Campaigns |
TOP CAMPAIGNS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Top Spending Campaigns |
TOP SPENDING CAMPAIGNS |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Costs: Are you leveraging your budget to capture the highest possible ROI? |
Budget Spent |
BUDGET SPENT |
Budget
|
Costs: Are you leveraging your budget to capture the highest possible ROI? |
CPA |
COST PER ACQUISITION |
Campaign by Day |
Costs: Are you leveraging your budget to capture the highest possible ROI? |
CPC |
COST PER CLICK |
Campaign by Day |
Costs: Are you leveraging your budget to capture the highest possible ROI? |
Projected Spend |
PROJECTED SPEND |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Conversion: Are your ads driving sales or just generating costs? |
Campaign Conversion Rates |
CAMPAIGN CONVERSION RATES |
Budget
|
Conversion: Are your ads driving sales or just generating costs? |
Campaign Conversions |
CAMPAIGN CONVERSIONS |
Campaign by Day |
Conversion: Are your ads driving sales or just generating costs? |
Conversion Rate |
CONVERSION RATE |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Ad Engagement: How are your customers reacting to your ad campaigns? |
CTR Trend |
CLICK-THROUGH RATE TREND |
Campaign by Day |
Ad Engagement: How are your customers reacting to your ad campaigns? |
Top Campaigns by Clicks |
TOP CAMPAIGNS BY CLICKS |
Campaign by Day |
Ad Engagement: How are your customers reacting to your ad campaigns? |
Top Campaigns by CPC |
TOP CAMPAIGNS BY COST PER CLICK |
Campaign by Day |