Twitter Ads QuickStart App
Intro
Twitter Ads gives your business dynamic access to one of the world's largest social media networks. With the Twitter Ads QuickStart you can quickly know reach, engagement, and optimization metrics across all your Twitter Ad campaigns.
Usage
Business questions that can be answered:
-
Who is interacting with my ads? How am I generating results?
-
What practices are generating the most reach and engagement?
-
How many people are seeing my ads? Who are they?
Metrics included in the app:
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Best Times to Post
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Click Trend
-
Engagement Rate by Gender
-
Engagements by Gender
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Global Engagement
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Global Reach
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Impressions and Engagement by Weekday
-
Overall Engagement Rate
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Promoted Engagement
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Promoted Engagement Rate
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Promoted Impressions
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Reach Calendar
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Top 10 States by Engagement Rate
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Top 10 States by Reach
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Top Engaging Days
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Top Reaching Days
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Trending Engagement by Gender
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Trending Reach by Gender
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United States Engagement
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United States Reach
Authentication
A Twitter username and password are required to authenticate.
QuickStart Reports
For report descriptions, see Twitter Ads Connector.
Report Configuration / Report Details
The selectable reports will need to be configured as follows:
Report |
Scheduling (Change update settings) |
Parameter(s) |
Selection |
---|---|---|---|
Account Stats |
Append |
Account; duration; start date; end date; granularity; segmentation type; column alias |
|
QuickStart Data
The Twitter Ads QuickStart will provide the following data collections and cards:
Collection |
Card |
Card Description |
Data Name |
---|---|---|---|
Executive Pulse: 5 metrics to check daily. |
Best Times to Post |
BEST TIMES TO POST |
Account Stats by Hour |
Executive Pulse: 5 metrics to check daily. |
Engagements by Gender |
ENGAGEMENTS BY GENDER |
Account Stats by Gender |
Executive Pulse: 5 metrics to check daily. |
Overall Engagement Rate |
OVERALL ENGAGEMENT RATE |
Account Stats by Hour |
Executive Pulse: 5 metrics to check daily. |
Promoted Impressions |
PROMOTED IMPRESSIONS |
Account Stats by Hour |
Executive Pulse: 5 metrics to check daily. |
Reach Calendar |
REACH CALENDAR |
Account Stats by Hour |
Collection |
Card |
Card Description |
Data Name |
---|---|---|---|
Engagement: Who is interacting with my ads? How am I generating results? |
Global Engagement |
GLOBAL ENGAGEMENT |
Account Stats by Location |
Engagement: Who is interacting with my ads? How am I generating results? |
Promoted Engagement |
PROMOTED ENGAGEMENT |
Account Stats by Hour |
Engagement: Who is interacting with my ads? How am I generating results? |
Promoted Engagement Rate |
PROMOTED ENGAGEMENT RATE |
Account Stats by Hour |
Engagement: Who is interacting with my ads? How am I generating results? |
Top 10 States by Engagement Rate |
TOP 10 STATES BY ENGAGEMENT RATE |
Account Stats by State |
Engagement: Who is interacting with my ads? How am I generating results? |
Trending Engagement by Gender |
TRENDING ENGAGEMENT BY GENDER |
Account Stats by Gender |
Engagement: Who is interacting with my ads? How am I generating results? |
United States Engagement |
UNITED STATES ENGAGEMENT |
Account Stats by State |
Collection |
Card |
Card Description |
Data Name |
---|---|---|---|
Optimize: What practices are generating the most reach and engagement? |
Click Trend |
CLICK TREND |
Account Stats by Hour |
Optimize: What practices are generating the most reach and engagement? |
Engagement Rate by Gender |
ENGAGEMENT RATE BY GENDER |
Account Stats by Gender |
Optimize: What practices are generating the most reach and engagement? |
Impressions and Engagement by Weekday |
IMPRESSIONS AND ENGAGEMENT BY WEEKDAY |
Account Stats by Hour |
Optimize: What practices are generating the most reach and engagement? |
Top Engaging Days |
TOP ENGAGING DAYS |
Account Stats by Hour |
Optimize: What practices are generating the most reach and engagement? |
Top Reaching Days |
TOP REACHING DAYS |
Account Stats by Hour |
Collection |
Card |
Card Description |
Data Name |
---|---|---|---|
Reach: How many people are seeing my ads? Who are they? |
Global Reach |
GLOBAL REACH |
Account Stats by Location |
Reach: How many people are seeing my ads? Who are they? |
Top 10 States by Reach |
TOP 10 STATES BY REACH |
Account Stats by State |
Reach: How many people are seeing my ads? Who are they? |
Trending Reach by Gender |
REACH BY GENDER |
Account Stats by Gender |
Reach: How many people are seeing my ads? Who are they? |
United States Reach |
UNITED STATES REACH |
Account Stats by State |