Twitter Ads QuickStart App

Intro

Twitter Ads gives your business dynamic access to one of the world's largest social media networks. With the Twitter Ads QuickStart you can quickly know reach, engagement, and optimization metrics across all your Twitter Ad campaigns.

Usage

Business questions that can be answered:

Who is interacting with my ads? How am I generating results?
What practices are generating the most reach and engagement?
How many people are seeing my ads? Who are they?

Metrics included in the app:

Best Times to Post
Click Trend
Engagement Rate by Gender
Engagements by Gender
Global Engagement
Global Reach
Impressions and Engagement by Weekday
Overall Engagement Rate
Promoted Engagement
Promoted Engagement Rate
Promoted Impressions
Reach Calendar
Top 10 States by Engagement Rate
Top 10 States by Reach
Top Engaging Days
Top Reaching Days
Trending Engagement by Gender
Trending Reach by Gender
United States Engagement
United States Reach

Authentication

A Twitter username and password are required to authenticate.

QuickStart Reports

For report descriptions, see Twitter Ads Connector.

Report Configuration / Report Details

The selectable reports will need to be configured as follows:

Report	Scheduling (Change update settings)	Parameter(s)	Selection
Account Stats	Append	Account; duration; start date; end date; granularity; segmentation type; column alias

QuickStart Data

The Twitter Ads QuickStart will provide the following data collections and cards:

Collection	Card	Card Description	Data Name
Executive Pulse: 5 metrics to check daily.	Best Times to Post	BEST TIMES TO POST Displays total impressions, total engagements, and average engagement rate by hour. Use this information to determine the best times to reach your audience and what content is most effective.	Account Stats by Hour
Executive Pulse: 5 metrics to check daily.	Engagements by Gender	ENGAGEMENTS BY GENDER Displays the total number of engagements in the selected period by gender. Use this information to understand how well the business is reaching its target audience and to take action to increase engagement.	Account Stats by Gender
Executive Pulse: 5 metrics to check daily.	Overall Engagement Rate	OVERALL ENGAGEMENT RATE Displays the total engagement rate in the selected time period. Based on engagement rate goals, determine performance and take action to improve overall engagement.	Account Stats by Hour
Executive Pulse: 5 metrics to check daily.	Promoted Impressions	PROMOTED IMPRESSIONS Displays impressions generated by ads over time. Identify trends in ad reach and take action to increase overall impressions, as needed.	Account Stats by Hour
Executive Pulse: 5 metrics to check daily.	Reach Calendar	REACH CALENDAR Tracks all social posts by date. Use this information to help identify correlations in post trends and desired outcomes.	Account Stats by Hour

Collection	Card	Card Description	Data Name
Engagement: Who is interacting with my ads? How am I generating results?	Global Engagement	GLOBAL ENGAGEMENT Shows engagement based on geographic location. Identify highly receptive countries and focus efforts on increasing engagement in target regions.	Account Stats by Location
Engagement: Who is interacting with my ads? How am I generating results?	Promoted Engagement	PROMOTED ENGAGEMENT Tracks engagement over time, broken down by engagement type. Find trends in audience response and adjust ad content to increase target engagement types and overall engagement.	Account Stats by Hour
Engagement: Who is interacting with my ads? How am I generating results?	Promoted Engagement Rate	PROMOTED ENGAGEMENT RATE Shows ad engagement rates over time. Identify trends in audience response and adjust ad content accordingly to increase engagement rates.	Account Stats by Hour
Engagement: Who is interacting with my ads? How am I generating results?	Top 10 States by Engagement Rate	TOP 10 STATES BY ENGAGEMENT RATE Displays (clockwise) top 10 states, ordered by engagement rate. Identify states with high engagement and adjust content to increase engagement rates in target regions.	Account Stats by State
Engagement: Who is interacting with my ads? How am I generating results?	Trending Engagement by Gender	TRENDING ENGAGEMENT BY GENDER Displays engagement, divided out by gender, over time. Use this information to identify trends and increase engagement in targeted demographics.	Account Stats by Gender
Engagement: Who is interacting with my ads? How am I generating results?	United States Engagement	UNITED STATES ENGAGEMENT Displays engagement based on US location. Identify highly receptive states and focus efforts on increasing engagement in target locations.	Account Stats by State

Collection	Card	Card Description	Data Name
Optimize: What practices are generating the most reach and engagement?	Click Trend	CLICK TREND Shows the amount of paid clicks over time. Identify trends in high engagement and adjust content to increase overall clicks.	Account Stats by Hour
Optimize: What practices are generating the most reach and engagement?	Engagement Rate by Gender	ENGAGEMENT RATE BY GENDER Depicts average engagement rate in period, broken down by gender. Identify which gender yields higher engagement rates, and adjust content to increase engagement rates in target demographics.	Account Stats by Gender
Optimize: What practices are generating the most reach and engagement?	Impressions and Engagement by Weekday	IMPRESSIONS AND ENGAGEMENT BY WEEKDAY Displays the total impressions, total engagements, and engagement rate in period by day of the week. Identify high performing days of the week to determine the best days to advertise.	Account Stats by Hour
Optimize: What practices are generating the most reach and engagement?	Top Engaging Days	TOP ENGAGING DAYS Displays a heat map of average engagement, broken down by day and hour. Identify days and hours with high engagement and adjust practices to increase overall social engagements.	Account Stats by Hour
Optimize: What practices are generating the most reach and engagement?	Top Reaching Days	TOP REACHING DAYS Displays a heat map of average reach, broken down by day and hour. Identify days and hours with high reach and adjust practices to increase overall social reach.	Account Stats by Hour

Collection	Card	Card Description	Data Name
Reach: How many people are seeing my ads? Who are they?	Global Reach	GLOBAL REACH Shows reach based on geographic location. Identify highly receptive countries and focus efforts on increasing reach in target regions.	Account Stats by Location
Reach: How many people are seeing my ads? Who are they?	Top 10 States by Reach	TOP 10 STATES BY REACH Shows the top 10 states based on the amount of impressions in the selected period. Identify states with high amounts of impressions and take action to increase reach in target regions.	Account Stats by State
Reach: How many people are seeing my ads? Who are they?	Trending Reach by Gender	REACH BY GENDER Displays reach, divided out by gender, over time. Use this information to identify trends and increase reach in targeted demographics.	Account Stats by Gender
Reach: How many people are seeing my ads? Who are they?	United States Reach	UNITED STATES REACH Shows impressions based on US location. Identify regions with a high reach and adjust content to increase reach in target states.	Account Stats by State