Webtrends QuickStart App

Intro

Webtrends provides tools for digital marketers including web, social, and mobile analytics along with other digital marketing solutions. The Webtrends QuickStart provides additional insight by tracking traffic volume trends over time, website conversion, and the sources influencing site traffic.

Usage

Business questions that can be answered:

Are we realizing value from our users?
From what sources are we receiving traffic?
How is traffic volume changing?

Metrics included in the app:

Average Visit Duration
Conversions by Campaign
Conversions by Traffic Source
Exit Pages
Organic Search Keywords
Page Views
Paid Search Keywords
Referring Domains
Top Bounced Pages
Top Mobile Visits
Traffic Trend (Log Scale)
US Visitors
Visit Sources
Visitors
Visits
World Visitors

Authentication

Your Webtrends account name, username, and password are required to authenticate.

Date Range

The QuickStart pulls data for the last 400 days.

QuickStart Reports

For report descriptions, see Webtrends Connector.

Report Configuration / Report Details

THIS SECTION UNDER CONSTRUCTION

QuickStart Data

The Webtrends QuickStart will provide the following data collections and cards:

Collection	Card	Card Description	Data Name
Executive Pulse: 5 cards you need to check daily.	Conversions by Traffic Source	CONVERSIONS BY TRAFFIC SOURCE Shows the number of conversions generated by traffic sources. Adjust efforts to focus on the most effective traffic sources.	Traffic Source Conversions
Executive Pulse: 5 cards you need to check daily.	Top Bounced Pages	TOP BOUNCED PAGES Tracks the percentage of visitors who bounce out of the site from the entry page rather than continuing to view other pages within the same site (20 highest bounce rates displayed). Optimize your site to provide the best user experience.	Entry Pages with Bounce Rate
Executive Pulse: 5 cards you need to check daily.	Traffic Trend (Log Scale)	TRAFFIC TREND (LOG SCALE) Three important measures of traffic volume displayed in one chart: Page Views, Visits and New Visitors. Identify patterns in the performance of each metric to see if anything requires immediate attention.	New vs. Returning Visitors
Executive Pulse: 5 cards you need to check daily.	US Visitors	US VISITORS Reveals which states are responsible for generating the most visits to your site. Use this information to gauge which areas have the greatest opportunities.	Geo: NA States + Provinces
Executive Pulse: 5 cards you need to check daily.	Visit Sources	VISIT SOURCES Reveals the sources of visitors. Identify which sources generate the most visits and invest in the most promising opportunities.	Conversions by Source

Collection	Card	Card Description	Data Name
Site Performance: Are we realizing value from our users?	Average Visit Duration	AVERAGE VISIT DURATION Shows the daily average number of minutes visitors spend on your site in one session. Compare duration over other time periods shown to identify factors that could help increase visitor engagement.	New vs. Returning Visitors
Site Performance: Are we realizing value from our users?	Conversions by Campaign	CONVERSIONS BY CAMPAIGN Shows the number of conversions generated by campaigns. Adjust spending to focus on creating the most effective campaigns.	Campaign IDs with Conversions
Site Performance: Are we realizing value from our users?	Exit Pages	EXIT PAGES Ranks the Top 20 exit pages. Identify what pages cause exits most frequently and make page improvements to help increase user engagement.	Exit Pages

Collection	Card	Card Description	Data Name
Traffic Attribution: From what sources are we receiving traffic?	Organic Search Keywords	ORGANIC SEARCH KEYWORDS Displays the most used organic search keywords in the period. Continue to increase your search rankings for these keywords through SEO.	Search Phrases: Organic
Traffic Attribution: From what sources are we receiving traffic?	Paid Search Keywords	PAID SEARCH KEYWORDS Displays the most effective paid search keywords in the period. Continue to invest in the top performing keywords. Consider adjusting your investments in keywords that are not performing effectively.	Search Phrases: Paid
Traffic Attribution: From what sources are we receiving traffic?	Referring Domains	REFERRING DOMAINS Displays what web domain website visitors originated from before entering the company's website. Consider reallocating advertising budgets to focus more heavily on pages that have historically led visitors to the company's web page.	Referring Domains
Traffic Attribution: From what sources are we receiving traffic?	Top Mobile Visits	TOP MOBILE VISITS Displays the Top 20 devices that contribute to your mobile site traffic. Focus your efforts on creating a positive user experience across strategic device types.	Mobile Device Conversions
Traffic Attribution: From what sources are we receiving traffic?	World Visitors	WORLD VISITORS Reveals which countries are responsible for generating the most visits to your site. Focus your resources on areas of strength and areas with growth opportunities.	Geo: Countries

Collection	Card	Card Description	Data Name
Traffic Trends: How is traffic volume changing?	Page Views	PAGE VIEWS Tracks the total number of times a site page is loaded. Identify the factors contributing to different page views and optimize content to maximize site traffic. The summary number compares the metric for the last 28 days with the same 28 day period 52 weeks ago.	New vs. Returning Visitors
Traffic Trends: How is traffic volume changing?	Visitors	VISITORS Measures the number of new visitors to your site compared to returning visitors. Identify trends in visitor type to determine where to focus your efforts.	New vs. Returning Visitors
Traffic Trends: How is traffic volume changing?	Visits	VISITS Shows the number of visits per day over different time periods. Monitor trends and analyze daily site visitors to determine what drives traffic to the site and how to improve future performance. The summary number compares the metric for the last 28 days with the same 28 day period 52 weeks ago.	New vs. Returning Visitors