Skip to main content
waffle.svg
Domo Knowledge Base

Webtrends QuickStart App

Intro

Webtrends provides tools for digital marketers including web, social, and mobile analytics along with other digital marketing solutions. The Webtrends QuickStart provides additional insight by tracking traffic volume trends over time, website conversion, and the sources influencing site traffic.

Usage

Business questions that can be answered:

  • Are we realizing value from our users?

  • From what sources are we receiving traffic?

  • How is traffic volume changing?
     

Metrics included in the app:

  • Average Visit Duration

  • Conversions by Campaign

  • Conversions by Traffic Source

  • Exit Pages

  • Organic Search Keywords

  • Page Views

  • Paid Search Keywords

  • Referring Domains

  • Top Bounced Pages

  • Top Mobile Visits

  • Traffic Trend (Log Scale)

  • US Visitors

  • Visit Sources

  • Visitors

  • Visits

  • World Visitors

Authentication

Your Webtrends account name, username, and password are required to authenticate.

Date Range

The QuickStart pulls data for the last 400 days.

QuickStart Reports

For report descriptions, see Webtrends Connector.

Report Configuration / Report Details

THIS SECTION UNDER CONSTRUCTION

QuickStart Data

The Webtrends QuickStart will provide the following data collections and cards:

Collection

Card

Card Description

Data Name

Executive Pulse: 5 cards you need to check daily.

Conversions by Traffic Source

CONVERSIONS BY TRAFFIC SOURCE
Shows the number of conversions generated by traffic sources. Adjust efforts to focus on the most effective traffic sources.

Traffic Source Conversions

Executive Pulse: 5 cards you need to check daily.

Top Bounced Pages

TOP BOUNCED PAGES
Tracks the percentage of visitors who bounce out of the site from the entry page rather than continuing to view other pages within the same site (20 highest bounce rates displayed). Optimize your site to provide the best user experience.

Entry Pages with Bounce Rate

Executive Pulse: 5 cards you need to check daily.

Traffic Trend (Log Scale)

TRAFFIC TREND (LOG SCALE)
Three important measures of traffic volume displayed in one chart: Page Views, Visits and New Visitors. Identify patterns in the performance of each metric to see if anything requires immediate attention.

New vs. Returning Visitors

Executive Pulse: 5 cards you need to check daily.

US Visitors

US VISITORS
Reveals which states are responsible for generating the most visits to your site. Use this information to gauge which areas have the greatest opportunities.

Geo: NA States + Provinces

Executive Pulse: 5 cards you need to check daily.

Visit Sources

VISIT SOURCES
Reveals the sources of visitors. Identify which sources generate the most visits and invest in the most promising opportunities.

Conversions by Source

 

Collection

Card

Card Description

Data Name

Site Performance: Are we realizing value from our users?

Average Visit Duration

AVERAGE VISIT DURATION
Shows the daily average number of minutes visitors spend on your site in one session. Compare duration over other time periods shown to identify factors that could help increase visitor engagement.

New vs. Returning Visitors

Site Performance: Are we realizing value from our users?

Conversions by Campaign

CONVERSIONS BY CAMPAIGN
Shows the number of conversions generated by campaigns. Adjust spending to focus on creating the most effective campaigns.

Campaign IDs with Conversions

Site Performance: Are we realizing value from our users?

Exit Pages

EXIT PAGES
Ranks the Top 20 exit pages. Identify what pages cause exits most frequently and make page improvements to help increase user engagement.

Exit Pages

 

Collection

Card

Card Description

Data Name

Traffic Attribution: From what sources are we receiving traffic?

Organic Search Keywords

ORGANIC SEARCH KEYWORDS
Displays the most used organic search keywords in the period. Continue to increase your search rankings for these keywords through SEO.

Search Phrases: Organic

Traffic Attribution: From what sources are we receiving traffic?

Paid Search Keywords

PAID SEARCH KEYWORDS
Displays the most effective paid search keywords in the period. Continue to invest in the top performing keywords. Consider adjusting your investments in keywords that are not performing effectively.

Search Phrases: Paid

Traffic Attribution: From what sources are we receiving traffic?

Referring Domains

REFERRING DOMAINS
Displays what web domain website visitors originated from before entering the company's website. Consider reallocating advertising budgets to focus more heavily on pages that have historically led visitors to the company's web page.

Referring Domains

Traffic Attribution: From what sources are we receiving traffic?

Top Mobile Visits

TOP MOBILE VISITS
Displays the Top 20 devices that contribute to your mobile site traffic. Focus your efforts on creating a positive user experience across strategic device types.

Mobile Device Conversions

Traffic Attribution: From what sources are we receiving traffic?

World Visitors

WORLD VISITORS
Reveals which countries are responsible for generating the most visits to your site. Focus your resources on areas of strength and areas with growth opportunities.

Geo: Countries

 

Collection

Card

Card Description

Data Name

Traffic Trends: How is traffic volume changing?

Page Views

PAGE VIEWS
Tracks the total number of times a site page is loaded. Identify the factors contributing to different page views and optimize content to maximize site traffic. The summary number compares the metric for the last 28 days with the same 28 day period 52 weeks ago.

New vs. Returning Visitors

Traffic Trends: How is traffic volume changing?

Visitors

VISITORS
Measures the number of new visitors to your site compared to returning visitors. Identify trends in visitor type to determine where to focus your efforts.

New vs. Returning Visitors

Traffic Trends: How is traffic volume changing?

Visits

VISITS
Shows the number of visits per day over different time periods. Monitor trends and analyze daily site visitors to determine what drives traffic to the site and how to improve future performance. The summary number compares the metric for the last 28 days with the same 28 day period 52 weeks ago.

New vs. Returning Visitors