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Domo Knowledge Base

Measuring Marketing ROI and Attribution with Domo

Version 6



  • Noah Singer, Product Marketing, Monetization and Measurement, Facebook

  • Rick Tolman, Sr. Director of Global Demand, Domo


Join Domo’s Sr. Director of Global Demand, Rick Tolman, as he shares the stage with Facebook’s Product Marketing Manager of Monetization and Measurement, Noah Singer, to discuss:

  • Actionable frameworks for measuring marketing performance

  • Tips for calculating marketing ROI and attribution using Domo

  • Lessons learned from managing multiple, global brands

  • How Facebook addresses attribution across a wide customer portfolio

Video & Presentation DeckEdit section

DomoPalooza 2017 attendees get exclusive access to conference recordings and presentations by visiting and using the password emailed to them by Stuart Gold on April 7th, 2017. If you did not attend Domopalooza 2017, please reach out to your account executive to discuss viewing options.