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Domo Knowledge Base

MailChimp Connector

Version 26

 

Intro

MailChimp is an email marketing service provider founded in 2001.  You can use Domo's MailChimp connector to compile reports about marketing statistics. To learn more about the MailChimp API, visit their page (http://developer.mailchimp.com/docum...ion/mailchimp/).

The MailChimp connector is a "Cloud App" connector, meaning it retrieves data stored in the cloud. In the Data Center, you can access the connector page for this and other Cloud App connectors by clicking Cloud App in the toolbar at the top of the window.

You connect to your MailChimp account in the Data Center. This topic discusses the fields and menus that are specific to the MailChimp connector user interface. General information for adding DataSets, setting update schedules, and editing DataSet information is discussed in Adding a DataSet Using a Data Connector.

Primary Use Cases

The MailChimp connector is appropriate for all of the following use cases:

  • Monitoring/assessing campaign effectiveness

  • Gathering feedback to create effective campaigns in the future

  • Understanding subscribers' normal behaviors and stats

  • Understanding target audiences

Primary Metrics

  • Click rate

  • Open rate

  • Subscribes

  • Unsubscribes

  • Membership duration

  • Recipient count

  • Device open type

  • Recipient locations

  • Languages

  • Campaigns

  • Email subjects

Primary Company Roles

  • Content marketing roles

  • Direct marketing roles

  • Marketing analytics roles

Average Implementation Time

10 minutes

Ease of Use (on a 1-to-10 scale with 1 being easiest)

3

Video - Connecting to MailChimp

 

 

Prerequisites

To connect to your MailChimp account and create a DataSet, you must have your MailChimp username and password.

Connecting to Your MailChimp Account

This section enumerates the options in the Credentials and Details panes in the MailChimp Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

Credentials Pane

The Domo MailChimp connector uses OAuth to connect, so there is no need to enter credentials within Domo. Click Connect (or select Add Account if you have existing MailChimp accounts in Domo) to open the MailChimp OAuth screen you can enter your MailChimp username and password. Once you have entered valid MailChimp credentials, you can use the same account any time you go to create a new MailChimp DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Managing User Accounts for Connectors.

Details Pane

This pane contains a menu in which you can select a report, along with other parameters that may or may not appear depending on your selected report.

Menu

Description

Report

Select the MailChimp report you want to run. The following reports are available:

Automations

Returns a summary of an account's Automations.

Batch Operations

Returns a list of batch operations for the account.

Campaigns

Returns a list of campaigns for the account.

Campaigns - Content

Returns content for a selected campaign.

Campaigns - Feedback

Returns feedback for a selected campaign.

Campaigns - Recipients Conditions

Returns recipient information for all campaigns.

Campaigns - Send Checklist

Returns send checklist information for a selected campaign.

Conversations

Returns a list of all conversations.

Campaign Folders

Returns a list of campaign folders.

E-Commerce Stores - Carts

Returns a list of carts for a selected store.

E-Commerce Stores - Customers

Returns a list of customers for a selected store.

E-Commerce Stores - Orders

Returns a list of orders for a selected store.

E-Commerce Stores - Products

Returns a list of products for a selected store.

E-Commerce Stores

Returns a list of stores for the account.

Lists

Returns a list of lists for the account.

Lists - Abuse Reports

Returns all abuse reports for a selected list.

Lists - Activity

Returns all activity for a selected list.

Lists - Clients

Returns all clients for a selected list.

Lists - Growth History

Returns the growth history for a selected list.

Lists - Interest Categories

Returns all interest categories for a selected list.

Lists - Members

Returns all members of a selected list.

Lists - Segments

Returns all segments for a selected list.

Reports - Campaign Reports

Returns a list of all campaign reports.

Reports - Campaign Advice

Returns recent feedback for a selected campaign.

Reports - Click Reports

Returns information about links clicked in a selected campaign.

Reports - Domain Performance

Returns statistics for the top-performing domains for a selected campaign.

Reports - EEP URL Reports

Returns a summary of social activity for a selected report, tracked by EepURL.

Reports - EEP URL Reports - Click Location

Returns a summary of the top click locations for a selected report, tracked by EepURL.

Reports - Email Activity

Returns email activity for a selected campaign.

Reports - Location

Returns the top open locations for a selected campaign.

Reports - Sub Reports

Returns the list of reports with child campaigns for a specific parent campaign.

Reports - Time Series

Returns time series data for the account.

Reports - Unsubscribers

Returns information about list members who unsubscribed from a selected campaign.

Templates

Returns a list of an account's available templates.

 

Campaign Type

Select the type of campaigns you want to filter the Campaign list by. If you select All, all of your campaigns appear in the Campaign list regardless of type.

Campaign

Select the campaign you want to retrieve information for.

Campaign Selection

Specify whether you want to select a specific campaign or filter campaigns by date and type.

Dates Selection

Specify whether you want to filter results by campaign creation date or campaign send date.

Duration 

Select whether you want to pull data for a specific date or a date range. 

Report Date 

Select whether the report data is for a specific date or for a relative number of days back from today. 

Select Specific Date 

Select the date for the report. 

Days Back

Enter the number of past days that should appear in the report.  

Start Date

Specify whether the first date in your date range is a specific or relative date. You select the last date in your range in End Date

End Date

Specify whether the second date in your date range is a specific or relative date. You select the first date in your range in Start Date.  

Select Specific Start Date

Select the first date in your date range. 

Select Specific End Date

Select the second date in your date range. 

Days Back to Start From

Enter the number of the farthest day back that should be represented in the report. Combine with Days Back to End At to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, the report would contain data for 10 days ago up until 5 days ago.

Days Back to End At

Enter the number of the most recent day back that should be represented in the report. Combine with Days Back to Start From to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, the report would contain data for 10 days ago up until 5 days ago.

Store

Select the E-Commerce Store you want to retrieve information for.

List

Select the list you want to retrieve information for.

Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.