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Domo Knowledge Base

Facebook Advanced Connector

Intro

Domo's Facebook Advanced connector can combine Facebook insights with data from any other source—finance analytics, CRM software, etc.—to target campaigns with unparalleled precision. Use this connector to retrieve data about posts, page fans, referrals, account information, and the like. To learn more about the Facebook API, visit their page (https://developers.facebook.com).

This Advanced version of the connector includes more report types and configuration parameters. It also allows you to retrieve more than 30 days worth of Facebook data. To learn about the simplified version of the connector, see Facebook Connector.

You connect to your Facebook account in the Data Center. This topic discusses the fields and menus that are specific to the Facebook Advanced connector user interface. General information for adding DataSets, setting update schedules, and editing DataSet information is discussed in Adding a DataSet Using a Data Connector.

Primary Use Cases

Retrieving social media metrics, tracking content, and viewing your Facebook page performance.

Primary Metrics

  • Impressions

  • Engagement

  • Comments

  • Likes

  • Shares

  • Reactions

  • Page fans

Primary Company Roles

  • CMO

  • Director of marketing

  • Marketing analyst

Average Implementation Time

Usually less than an hour, but could take much longer to pull the desired data.

Ease of Use (on a 1-to-10 scale with 1 being easiest)

4

Prerequisites

To connect to your Facebook account and create a DataSet, you must have the following:

  • Your Facebook username or your telephone number

  • Your Facebook password

Connecting to Your Facebook Account

This section enumerates the options in the Credentials and Details panes in the Facebook Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

Credentials Pane

The Domo Facebook Advanced connector uses OAuth to connect, so there is no need to enter credentials within Domo. Click Connect (or select Add Account if you have existing Facebook Advanced accounts in Domo) to open the Facebook OAuth screen where you can enter your Facebook credentials. Once you have entered valid Facebook credentials, you can use the same account any time you go to create a new Facebook Advanced DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Managing User Accounts for Connectors.

Note: If you are already logged into Facebook when you connect in Domo, you are authenticated automatically when you click Add account. If you want to connect to an account that is different from the one you are logged into, you must first log out of Facebook.

Details Pane

This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.

Menu

Description

Report

Select the Facebook Advanced report you want to run. The following reports are available:

Account Information

Returns information about the authenticated user, such as first and last name, gender, Facebook URL, location, time zone, etc.

Application Insights

Returns information on insights for specified application IDs.

Audience Network Metrics

Returns audience network metrics about a specific application.

Complete Domain Insights

Returns domain insights for the specified domain IDs.

Complete Page Insights

Returns a full list of available insights for pages selected under Accounts.

Complete Page Post Insights

Returns a full list of metrics for the posts on the pages selected under Accounts.

Instant Article Aggregated Insights

Returns aggregated information about all instant articles on the pages selected under Accounts, aggregated together.

My Post Comments

Returns a list of comments for your posts.

My Posts

Returns information for all of the authenticated user’s posts between a specified start and end date.

Page Fans

Returns information on users who have “liked” the pages selected under Accounts.

Page Fans by Age, Gender

Returns information on users who have “liked” the pages selected under Accounts, broken down by age and gender.

Page Fans by City

Returns information on users who have “liked” the pages selected under Accounts, broken down by city.

Page Fans by Country

Returns information on users who have “liked” the pages selected under Accounts, broken down by country.

Page Fans by Like Source

Returns information on users who have “liked” the pages selected under Accounts, broken down by the most common places that users can “like” the page.

Page Fans Online

Returns information on users who have “liked” the pages selected under Accounts, broken down by the hours in which they are online.

Page Feed

Returns a list of posts on a page.

Page Impression Details

Returns metrics relating to how many people saw or interacted with the pages selected under Accounts.

Page Impressions by Age, Gender

Returns information on users that have seen any content associated with the pages selected under Accounts, broken down by age and gender.

Page Impressions by City

Returns information on users that have seen any content associated with the pages selected under Accounts, broken down by city.

Page Impressions by Country

Returns information on users that have seen any content associated with the pages selected under Accounts, broken down by country.

Page Impressions by View Frequency

Returns information on users that have seen any content associated with the pages selected under Accounts, broken down by the number of times they have seen the content.

Page Info

Returns information about pages selected under Accounts.

Page Insights

Returns a full list of available insights for pages selected under Accounts.

Page Interactions

Returns metrics relating to how many users interacted with certain parts of the page(s) selected under Accounts.

Page Post Comments

Returns a list of comments from Posts from pages selected under Accounts.

Page Post Insights

Returns a full list of metrics for the posts on the pages selected under Accounts.

Page Post Lifetime Metrics

Returns information about views (impressions) that each post in selected pages has received, and where those views came from.

Page Posts

Returns information about posts on the pages selected under Accounts.

Page Ratings

Returns details about ratings that the selected pages have received.

Page Post Video Daily Metrics

Returns information about the number of people that watch or interacted with videos on the selected page(s),  broken down by day.

Page Video Metrics

Returns metrics related to the number of users who watched or interacted with videos on the pages selected under Accounts.

Public Page Info

Returns publicly available information for pages whose IDs are entered in the Page IDs field.

Public Page Insights

Returns publicly available insight metrics for pages whose IDs are entered in the Page IDs field.

Referrals from Page

Returns information about the number of users who followed links on the pages selected under Accounts.

Referrals to Page

Returns information about the number of users who followed links leading to the pages selected under Accounts. This information is broken down by the sources of links users followed to get to the selected pages.

Accounts

Check the box for each page you want to pull data from. You can select all attributes for the entity by clicking Select All or clear all selected pages by clicking Clear All.

Start Date

Enter the start date for the report using the format yyyy-MM-dd (for example, 2015-01-15).

You can also use the keywords today or yesterday to return data for those days. If you want, you can specify an offset like yesterday-3. This would set the start date to 3 days in the past.

End Date

 

Enter the end date for the report using the format yyyy-MM-dd (for example, 2015-01-15).

You can also use the keywords today or yesterday to return data for those days. If you want, you can specify an offset like yesterday-3. This would set the end date to 3 days in the past.

End Date Should Be Inclusive?

Select Yes if you want data to be retrieved for all days up to and including the specified end date.

Select No if you want data to be retrieved for all days up to but not including the specified end date.

Backfill

Enter the number of days before the start date that should be backfilled. This action will be performed only the first time the DataSet runs. On subsequent runs, the specified Start Date to End Date range is used.

Page IDs

Enter a comma-separated list of page IDs.

Period

Select the time period for which insight metrics will be shown.

Application ID

Enter the ID of the user-managed application you want to retrieve information for.

Domain IDs

Enter a comma-separated list of Domain IDs to retrieve information for.

Select Insight Metrics

Select all metrics you want to retrieve information for. If you select none, information is retrieved for all of them.

Skip Errors

If you select True, pages that return errors are silently skipped, and all other Pages will be included in the results. If you select False, the DataSet fails with an error if any page returns an error.

Instant Article Metric

Select an Instant Article Metric to retrieve data for.

Fields

Select all fields you want to retrieve data for. If you don't select any fields, a default list of fields is retrieved.

Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.

FAQs

How do I know my Facebook credentials are secure?

The login process uses the OAuth process, so your credentials are never seen or stored by Domo. This keeps your login secure. You can revoke Domo's access to your account at any time.

Do I need a certain kind of account to set up the connector?

Any Facebook account can be used to set up the connector. However, many of the reports are designed to return data and statistics about pages. You must be an administrator of the page(s) that you want to retrieve this data for.

Can I get information about pages I am not an administrator of?

Yes. There are reports that allow you to retrieve public information about pages that you are not an administrator for. To use these reports, you will need to know the pages' names. For example, if the URL of a page is www.facebook.com/DomoHQ, then you would enter "DomoHQ" as the page name.

What is the difference between the Facebook Ads and Facebook Ads Advanced connectors?

The Facebook Advanced connector provides more reports than the Facebook connector. The Facebook connector's reports are limited to deal directly with pages. Reports about the user, domains, application monitoring and public page information are in the Advanced connector.

The Facebook connector is also limited to return information about the last 30 days, while the Advanced connector allows the user to query data for any date range.

How frequently will my data update?

Most information about pages is updated every 24 hours. A small number of insight metrics are updated roughly every 15 minutes. It is recommended that DataSets usually be configured to run every 24 hours.

Why don't the dates in Facebook's Insights UI always match the dates in Domo?

Often people validate their DataSets by comparing the results of the connector to the statistics they can see in Facebook's Insights UI. When they are doing so, the dates are generally off by 1 day. For example, if the Facebook UI shows 1000 views for a page on March 3, the connector will report 1000 views with a date timestamp of March 4. This is because the API returns data for a time period that ends at the timestamp specified. In this example, there were 1000 views during the day that ended at Midnight on March 4, in other words, March 3. The Insights UI takes this into account and reports the 1000 views as having happened on March 3.

Are there any API limits I should be aware of?

Facebook limits the number of calls that can be made each hour for each user and page. As long as you don't run the DataSet too often, the connector manages this for you.

Troubleshooting

  • Review the configuration to make sure that all required items have been selected.

  • Review the connector history for error messages.

  • In rare cases, you may be requesting too much information and reaching API limitations or timeouts. If this is the case, you can review the history of the connector run to see the error message and duration. If this is the case, you can reduce the number of accounts that are being pulled, choose a smaller number of metrics for the report that you are pulling, or reduce the time frame that you are trying to pull.

  • Be aware that when comparing page statistics in your Facebook Advanced DataSet to those found in Facebook’s Insights UI, the dates are generally off by 1 day. For example, if the Facebook UI shows 1000 views for a page on March 3, the connector will report 1000 views with a date timestamp of March 4. This is because the API returns data for a time period that ends at the timestamp specified. In this example, there were 1000 views during the day that ended at midnight on March 4—in other words, March 3. The Insights UI takes this into account, and reports the 1000 views as having happened on March 3.