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Domo Knowledge Base

Google Adwords Keywords Performance App

Version 5



Marketers need to track and review their PPC results, and Google AdWords provides those insights. Google AdWords Keywords Performance provides summary views of customer interactions through clicks and impressions, as well as purchases.


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Business Questions

  • What can I do to improve ad engagement?
  • Where can we see the highest return on our ad spending?
  • What campaigns lead to the most conversions?

Requirements and Notes

Administrative or standard credentials